Here's the biggest problem...

We've found, over the last 9 years of delivering thousands of email campaigns for businesses, that when organisations try to deliver campaigns internally themselves:

• the first campaign takes an inordinate amount of time and is behind schedule;
• the task is given to a techie with no marketing experience or a marketing person with no technical experience;
• the campaign looks unprofessional;
• noone takes responsibility and there no leader to drive the project;
• the results are blind with no measurable returns or follow up actions; and
• after the third month, the campaigns are either sent inconsistently or abandoned altogether.

Here's the best way forward...

Cubic Blue Ltd. will act in the role of email marketing consultants to your business. In this role we'll be able to advise on future campaigns and suggest how email marketing will be used to help your business achieve financial and strategic targets. We'll:

• Identify, document and design (including production of a corporate template complying with your corporate style guide) a specific monthly marketing campaign (See Law of Attraction Design).
• Ensure each campaign has key objectives agreed with you in advance and we'll report on a regular basis the success of each campaign. (See Metrics that Matter);
• Schedule and execute campaigns to an agreed timescale. During the first week of working with you we'll create a timetable detailing when campaigns will be executed.
• Create and optimise your content (See Attention Interest Desire Action);
• Generate a monthly report detailing how individual campaigns could be improved, potential additional campaigns etc. This is a critical element of the feedback and improvement approach we take (See Lead Nurturing & Sales Process).

Call Cubic Blue Ltd. now on 01698 239360 to discuss your requirements.